Penny is a Higher Education Marketing and Student Recruitment specialist.
Boosting student enrolments significantly at several universities, Penny has led large, dynamic teams and developed brand strategies that integrate the full spectrum of channels and stakeholders. Her unique approach to strategic student recruitment has brought in millions of pounds of additional revenue to universities to help them to reinvest in the student experience.
Penny’s recommendations are based on data analysis and 20+ years of working in HE marketing roles at several institutions- most recently as Marketing Director on the Executive Team at NTU. She was key to NTU enrolling the largest number of new undergraduate students in the UK (2018 and 2019 – UCAS).
Penny is a Chartered Marketer and Fellow of the CIM. Her team won the prestigious THE Marketing Team of the Year 2017. She also chairs a HEIST Awards judging panel.
Penny offers support on strategic student recruitment projects and, availability allowing, can offer interim senior marketing support (on a one day per week basis).
Legal status Limited company
VAT registered Yes