Beth Elzer has more than 25 years of experience working in the non-profit and educational industries. She founded Elzer Design Lab in 2017, a freelance consultancy that enables her to be a design nomad working on innovative and creative design, marketing, and branding initiatives with clients in Europe, Asia, and North America.

She formerly worked for Imperial College London for a decade as the creative director, overseeing the brand’s overarching vision and converting communications plans into compelling, real, and efficient creative work. Prior to Imperial, she was the art director of the American Association for the Advancement of Science. Additionally, she has worked in key design roles at Purdue University and the University of Edinburgh.

Beth has won more than 90 accolades from industry, including 4 HEIST Awards, 26 CASE Circle of Excellence Awards, and 43 University and College Designer Association Awards. She has been recognised with the CASE Crystal Apple Award and speaks frequently at conferences held both domestically and abroad.

Her clients have included NTU-Singapore; Purdue Research Foundation; St George’s, University of London; Howard Hughes Medical Institute (HHMI); Georgetown University Law School; The George Washington University‚Äč; Royal Academy of Music; Royal Holloway, University of London; Students’ Union, University College London (UCL); Shanghai American School; Stockholm International School, and more.

Areas include brand, design, and strategic marketing of  

  • Admissions and student recruitment
  • Campaigns, special events, conferences, and anniversaries
  • Alumni relations
  • Community engagement
  • Publications, magazines, direct mail, and reports
  • Development and fundraising
  • Illustration and infographics
  • Photography and art direction

Projects of any size are welcome; size is irrelevant. The focus is primarily on what’s intriguing and how her skills might benefit your project. Get in touch to find out how she can motivate and establish long-lasting connections with your audience.

Legal status Sole Trader

VAT registered No