Dawn is an expert in higher education marketing. She has worked in marketing and management roles within universities for more than 15 years and has experience in both Scotland and England and at post-1992 and Russell Group universities.
She offers consultancy in areas such as marketing strategy and planning, student recruitment marketing, digital transformation, customer journey mapping and analysis, brand and content, and market insight/research.
During her time at Edinburgh Napier University, Dawn built and developed a highly successful marketing, conversion and market intelligence team from scratch. Her work in international marketing and conversion strategy development had a direct impact in achieving ambitious international targets for the University.
Dawn is a Chartered Marketer and Member of the Chartered Institute of Marketing.
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