Emma Smith is a communications leader with 25 years of experience, specialising in helping Higher and Further Education providers communicate effectively through change and in managing reputational risks, particularly during major incidents and crises. She has led communications, PR, marketing, corporate events, and stakeholder engagement across three universities, transforming communications strategies, strengthening reputational resilience, and driving significant improvements in brand awareness. A strategic storyteller, Emma particularly enjoys research communications – translating complex information and data into human stories of impact, leading workshops and training for academics and supporting universities to effectively communicate their public value to external stakeholders, from Government Ministers to sector bodies and the national media.
Bringing expertise from across the public and private sectors, Emma has also led communications and marketing functions in Further Education and a national charity, and had senior roles in Local Government, the Fire & Rescue Service and Financial Services. Beginning her career as a sports journalist and editor, she retains a deep understanding of the sports and media industries.
Legal status Sole trader
VAT registered No
Website www.emmasmithcommunications.co.uk