Liz Murphy is a positive, outgoing, people focused HE freelancer with 20 years of senior experience in the Education sector. She enables universities to recruit more students both in the UK & overseas.

A strategic, evidence-based Student Recruitment, Marketing & Admissions professional. Her career to date includes working for 12+ universities, including a contract with UCAS. High-level activities – agent appointments, relevant promotional materials, international HE fairs, CRM, workshops, international advertising & social media, additional language websites, international student communication plans, etc.   Working with academic colleagues on progression agreements, top-ups, partnerships, internships, and foundation programmes.

  • A creative thinker who leads strategic change with energy and enthusiasm while nurturing staff.
  • A commercially savvy individual who understands ROI & profit combined with public sector values.
  • Social media & digital marketing expert, studying to executive education level Harvard University USA.
  • Someone who collaborates, finds mutually beneficial outcomes, builds rapport & gently persuades.  
  • Chairs, staff and student disciplinary panels
  • Leadership – Skilfully manages managers — a genuine people-person with integrity and kindness.


  • Student Recruitment, Marketing & Admissions Consultant & Interim
  • Associate Dean of Student Recruitment, Marketing & Admissions – Coventry University
  • Director of Student Recruitment, Deputy Director of Marketing – University of Birmingham

Legal status Limited company

VAT registered No



Phone 07939 167313