SMRS help universities understand and connect with the audiences that really matter. We collaborate, question and analyse. Then we come up with practical solutions and strategic recommendations that our partners can understand and act upon.

Whether it’s about brand or reputation, institutional performance, customer experience and student recruitment, the progress we inspire is measurable. It’s often dramatic. And it’s always meaningful.

Our in-house and associate consultants have previously held senior-level marketing roles in UK universities enabling us to combine detailed institutional understanding with the very latest industry best practice.

There’s no question we can’t or won’t take on. No aspect of the market we don’t understand, or can’t get our heads around.

Our work involves both strategic consultancy (market analysis, audience segmentation, personas, student and customer experience, organisational network analysis, virtual engagements) and strategic campaign delivery and it helps universities reach, engage, attract and retain students both in the UK and globally.

Legal status Limited company

VAT registered Yes




Phone 0161 200 1444

Principal contact Dan Beynon, Head of Education, 07710 378421